Resources & Tools to Help You Succeed

Whether you're just starting out or ready to scale, we've curated straightforward tools and trusted resources to help you navigate digital advertising with confidence—minus the complexity.

Toolkit Resources

Beginner’s Checklist

A simple step-by-step list to help you start your digital journey with confidence.

Channel Cheat Sheet

Understand the strengths of each digital platform and what they're best used for.

Budget Planner

Plan your digital ad spend with a tool designed for small business budgets.

Ad Copy Guide

Write clear, compelling ads—even if you're not a writer.

Audience Targeting

Learn how to reach the right people for your business goals.

Audience Segmentation & Funnel Planning

Break your audience into groups so your message always hits home, and Map out how to turn curious browsers into loyal customers.

Do’s and Don’ts of Digital Advertising

Avoid common mistakes and follow best practices for digital campaigns.

Where to Buy Media

Discover Canadian publishers and media companies offering advertising opportunities across the country.

Playbooks

Running Your First Search Ad Campaign

Step-by-step guidance to get your first Google ad live.

Promoting Your Business on Social Media

Tips to stay visible and connect with your audience where they scroll.

Advertising with Canadian News Media

Use local and national news platforms to build trust.

Optimizing Your Digital Advertising

How to monitor, test, and improve your digital ad performance.

Support Tools & Help

Explore Funding Options

Grants, credits, and government support to help your digital journey.

Training and Events

Webinars and local sessions that speak your language.

News

IAB Canada Launches ‘Digital Means Business’ to Power the Engine of Canada’s Economy

Sep 24, 2025

Digital advertising is no longer optional—it’s the lifeblood of growth, visibility, and competitiveness in today’s economy. Recognizing this, IAB Canada has launched Digital Means Business, a first-of-its-kind national initiative to equip Canadian...

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